4AD

Holly Herndon - PROTO (LP)

$13.99 $19.99

Holly’s third full-length album PROTO isn’t about A.I., but much of it was created in collaboration with her own A.I.‘baby’, Spawn. For the record, she assembled a contemporary ensemble of vocalists, developers and an inhuman intelligence housed in a DIY souped-up gaming PC to create a record that encompasses live vocal processing and timeless folk singing, and places an emphasis on alien song craft and new forms of communion.

PROTO makes reference to what Holly refers to as the protocol era, where rapidly surfacing ideological battles over the future of A.I protocols, centralised and decentralised internet protocols, and personal and political protocols compel us to ask ourselves who are we, what are we, what do we stand for, and what are we heading towards?  

You can hear traces of Spawn throughout the album, developed in partnership with long time collaborator Mathew Dryhurst and ensemble developer Jules LaPlace, throughout the album, and even eavesdrop on the live training ceremonies conducted in Berlin, in which hundreds of people were gathered to teach Spawn how to identify and reinterpret unfamiliar sounds in group call-and-response singing sessions; a contemporary update on the religious gathering Holly was raised amongst in her upbringing in East Tennessee. 

Since her arrival in 2012, Holly has successfully mined the edges of electronic and Avant Garde pop and emerged with a dynamic and disruptive canon of her own, all while studying for her soon-to-be-completed PhD at Stanford University, researching machine learning and music. Her LP Platform closed out 2015 by gracing year-end lists from *Pitchfork*, *The Guardian*, *NME*, and *The Wire*. In the aftermath, Radiohead hand-picked her to open up their European tour.

Just as Platform forewarned of the manipulative personal and political impacts of prying social media platforms long before popular acceptance, PROTO is a euphoric and principled statement setting the shape of things to come.

Birth

Alienation

Canaan (Live Training)

Eternal

Crawler

Frontier

Godmother (with Jlin feat. Spawn)

Extreme Love (with Lily Anna Hayes and Jenna Sutela)

Fear, Uncertainty, Doubt

SWIM

Evening Shades (Live Training)

Bridge (with Martine Syms)

Last Gasp

Important information when ordering with Fatbeats.com

Order Processing Time

Online orders are processed within *3-4 business days or *7-9 business days depending on availability.

Due to the current COVID-19 pandemic, our shipping and processing times have been extended. Please note, we are still shipping and attending to customer service inquiries as per usual. Delays in supply chain, shorter fulfillment schedules, as well as extended processing from USPS have forced these delays for the time being. Thank you for your patience and business as we navigate these difficult times!

Order processing time is separate from shipping time requested. 

Pre-Orders

We try and offer as many upcoming projects available for pre-order when the releases have moved into production. However, due to the nature of manufacturing and production, pre-order dates may change. If your pre-ordered items are holding your package from arriving please email us with a request to ship the in-stock items and pre-orders when they become available. 

If your order contains pre-order items we will hold the package until all titles are available to ship. Please specify in the comments section of the checkout if you would like to:  a) hold your entire order until it can be entirely fulfilled or, b) have the in-stock items shipped immediately and the pre-ordered items ship when available. Please note that option B may require additional shipping charges as multiple packages will be shipped.

Out of Stock Items

Our stock rapidly changes and we try and set in place a system that avoids purchasing items that become out of stock. However, if a product ordered is out of stock or on back-order, we will reach out and give you the chance to change or cancel your order. If you choose to cancel, you will be refunded in full.

Return Policy

All sales are final. However, if the item ordered is different from the item you receive, please contact us and we can arrange to get you the desired product.