The Content Label, Los Angeles’s ‘experiential’ hip hop imprint, rarely signs an artist based on a demo, but an impressive delivery from Japan recently broke the trend. Recorded by Salty – AKA Tokyo-based producer / videographer Naoya Ninomiya – the demo arrived as a nearly complete object, ready for dissemination to the global hip-hop headz-space. The songs have been mastered by legendary Japanese hip-hop studio engineer ‘The Anticipation Illicit’ Tsuboi and, with Dday One acting as executive producer it is now ready to be unveiled as the thirteen track album Camera. It’s a fantastic audio journey that gives a glimpse into Japanese beat-making prowess while sitting proudly within the instrumental hip hop echelon.
With Camera, Salty showcases a diverse set of styles and an acumen for rhythmic patterns and tone, developed through his years of crate-digging and experimentation. And there are many moments to claim as highlights … “Remonoganac” with its gentle piano, atmospheric textures, and tough beats; the laid-back hip hop funk and scratches of “ADSL”; the smoky downtempo vibe of “The Sea Came At Midnight” is reminiscent of sounds of classic Dj Krush; and “Melting In The Dark” with its cinematic layers and haunting vocal. These all qualify for honors, among other possible choices. With Camera, a compelling portrait of Salty as a rising star on the beat-making scene has emerged and The Content Label is on the case.
Come True
Doppelganger
ADSL
Boot Pt.2
The Thing (Feat. Yagi)
We'd Like To Do A Poem
The Sea Came In At Midnight
Remonoganac
UBIQ
We Don't Know Anything
Lifetime Bowler
Bindings
Melting In The Dark
Important information when ordering with Fatbeats.com
Order Processing Time
Online orders are processed within *3-4 business days or *7-9 business days depending on availability.
Order processing time is separate from shipping time requested.
Pre-Orders
We try and offer as many upcoming projects available for pre-order when the releases have moved into production. However, due to the nature of manufacturing and production, pre-order dates may change. If your pre-ordered items are holding your package from arriving please email us with a request to ship the in-stock items and pre-orders when they become available.
If your order contains pre-order items we will hold the package until all titles are available to ship. Please specify in the comments section of the checkout if you would like to: a) hold your entire order until it can be entirely fulfilled or, b) have the in-stock items shipped immediately and the pre-ordered items ship when available. Please note that option B may require additional shipping charges as multiple packages will be shipped.
Out of Stock Items
Our stock rapidly changes and we try and set in place a system that avoids purchasing items that become out of stock. However, if a product ordered is out of stock or on back-order, we will reach out and give you the chance to change or cancel your order. If you choose to cancel, you will be refunded in full.
Digital Items
If your order contains digital items you will receive a digital download link after checkout and it will also be sent to the email provided at checkout.
Return Policy
All sales are final. However, if the item ordered is different from the item you receive, please contact us and we can arrange to get you the desired product.