Record Label: Six2Six
(Emcee) M.I. and producer DJ Cutt return a year after releasing the critically acclaimed “Avant Garde” with a new album and concept.
The duo, who have further developed their creative enterprises to incorporate film production as part of their ever expanding SIX2SIX organization, have drawn from their respective Italian and Russian heritages to adopt the personas of Luciano and Lansky in the new album “Omerta”.
Describing the approach, M.I. explains “It’s to put a little of the fun back into hip hop, not just throwing out beats and bars. A return to the days where the focus was on entertainment, relating imaginative stories and putting more emphasis on actual songwriting.”
The 13 tracks are a series of vignettes set in a metaphorical criminal underworld They depict familiar times, events and cultural reference points as a formula for conveying parallel meaning.
Such imagery has been used by rappers for decades, eager to portray a glorified vision of themselves, but M.I. is a man on a different mission, adding “I’m not endorsing a lifestyle or suggesting this is who I am in any literal sense. I wanted to address this subject in a more intelligent way, compare mindsets and situations in a broader dynamic.”
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
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