Record Label: Alpha Pup Records
Limited to 300.
Alpha Pup Records is ecstatic to announce the signing of Crem’e to the family roster, scheduled to drop his debut full-length, Close Up, this fall. Hitting both vinyl and digital formats upon release, Close Up is a highly personalized vehicle of sound, created over the last few years as a response to the passing of his mother. An expression of deep roots and a chain of connections that shattered and spliced into millions of parts, Close Up was designed as a means of self-healing and emotional preservation. Crem’e summed up this transition in his life with the following, “It’s like getting rid of a scar and then feeling naked without it.”
The musical language of Close Up jumps back and forth between a soulful balance of beauty and pain. Channeling the state of influences his family, friends and environments have afforded him growing up in LA. Many organic elements are seamlessly melded together, brought together through heavy usages of sampling, vocal layering and live recordings. Crem’e further added, “Hip Hop has always been my foundation so it was pretty seamless to create with samples even if it isn’t on the rap tip.” His connection to the community of Los Angeles reflects his foundations in both hip hop and electronica, taking an internship program with the acclaimed Stones Throw Records and becoming an integral member of the staff at Hi Fidelity Records. He’s constantly immersed in the music community he supported for so many years prior, living the life of a dedicated and passionate musician with everyday’s passing.
Close Up represents bright moments that glide through mental gardens of sonic delight, molded into unique form in every measure, note and texture. Simply put, Close Up is music that represents the very essence of human connection and particularly the relationships Crem’e fostered over the last two decades. It’s a closer examination of how we transition and embody the themes of our tragedies and triumphs. Walking in the same footsteps as the talented producers who have generated the communities sprawling life through electronica and LA, Crem’e is a producer that strives to achieve beauty in every detail with his music. This detail was amplified with the mixing and mastering work of Alpha Pup label head and Low End co-founder Daddy Kev at Cosmic Zoo.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
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