Mama Said Knock You Out is a certifiable hip-hop classic which not only marked LL Cool J’s return to form but solidified his legendary status in the rap game for good in the process. Produced by Marley Marl, the 1990 masterwork sold in excess of two million copies and is arguably the biggest and most important of his career. The album spawned four successful singles including the powerhouse title cut, "The Boomin' System," "Around the Way Girl" and "6 Minutes Of Pleasure" and took home a Grammy award for Best Rap Solo Performance in 1992.
Already a rap veteran at the young age of 22, LL Cool J understood the tightrope of fame and street cred that he was walking when it came to his fourth album. While lesser men would have cracked under the pressures of coming of age on wax, the top tier entertainer was able to synthesize his growing pains into platinum records. What may have begun as teenage braggadocio on 1985 debut Radio had now matured to the delicate confidence of a grown man facing adversity and taking on life’s challenges head-on.
LL took an active role in all aspects of the album's creation including the visuals, suggesting a photo from a Vogue Italy magazine shoot that would inspire the iconic minimalist cover design. In celebration of Def Jam's 30th Anniversary UMe will be reissuing Mama Said Knock You Out on vinyl with an updated cover treatment showcasing LL's new 3D eye popping gold jewelry that was previously in black and white.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
Important information when ordering with Fatbeats.com...
ORDERS AND PROCESSING TIME
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PREORDERS
•We try and offer as many upcoming projects available for pre-order when the releases have moved into production. However, due to the nature of manufacturing and production, pre-order dates may change. If your pre-ordered items are holding your package from arriving please email us with a request to ship the in-stock items and pre-orders when they become available.
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OUT OF STOCK ITEMS
• Our stock rapidly changes and we try and set in place a system that avoids purchasing items that become out of stock. However, if a product ordered is out of stock, we will reach out and give you the chance to change or cancel your order. If you choose to cancel, you will be refunded in full.
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Fat Beats offers internship opportunities. You must be enrolled in college and reside in the Los Angeles area to be eligible for our programs. If you meet these requirements, please paste your cover letter below and we will contact you if there are open positions available.
We are currently offering an internship program that offers an educational experience in all facets of our distribution operation. The intern would have the ability to assist in each of the following departments:
- Enrollment in an accredited college/university that offers an internship program for academic credit - Knowledge and passion in independent music and culture; with a specific interest in the artists/releases that Fat Beats supports - Familiarity with Microsoft Office applications - Positive attitude - no task should be considered too small - Must be located in the greater Los Angeles area
Resumes/Cover Letters should be emailed to fatbeatsjobs@gmail.com
