Record Label: Atlantic
Born Wasalu Muhammad Jaco, Lupe Fiasco is a rarity in today's record industry - an artist more concerned with creating timeless, not timely, music. After years of false-starting label deals and mixtape dominance, Fiasco broke through the mainstream's shield in early 2006 with Kick Push, a breezy skateboarder's ballad that only hinted at his lyrical wizardry. Such verbal gifts became crystal clear on his critically lauded debut, Lupe Fiasco's Food & Liquor. Having brushed with fame and admirably maintaining his integrity, Fiasco is now taking his substance-over- style approach to new, conceptual levels on his sophomore effort, Lupe Fiasco's The Cool kicking off with the new single Superstar and the internet and viral monster Dumb It Down.