Record Label: Rostrum Records
Rostrum Records presents this 2LP version of Pittsburgh-based rapper Mac Miller's 2011 throwback style debut Blue Slide Park, an album that entered the Billboard Charts at #1, the first independently-distributed release to do so since 1995. Featuring production from fellow hometown team ID Labs along with Ritz Reynolds and Clams Casino, and boasting the successful singles "Frick Park Market," "Party on Fifth Ave" and "Smile Back."
In a blossoming hip-hop hotbed of talent, Malcolm “Mac Miller” McCormick has arrived as the latest superstar out of Pittsburgh, PA. A graduate of Taylor Allderdice High School, Mac caught the eyes and ears of Rostrum Records, inking a deal in July 2010. A multi-talented musician who can play numerous instruments and a young novice of the freestyle/cipher/battle circuit of his hometown, Mac paved his way to superstardom in his blue-collar hometown for years.
Born in 1992, Mac taught himself to play piano, drums, guitar, and bass by the age of 6. Then, after learning to compose songs in a variety of musical genres, he began studying the art of rhyme. Influenced by the styles of artists such as Big L, Lauryn Hill, Outkast, and A Tribe Called Quest, Mac soon developed a reputation for delivering jaw-dropping freestyles in Pittsburgh.
Recording his first songs in the Fall of 2007, Mac went on to form a duo called The Ill Spoken. By 2009, Mac began recording solo records. During this time he released “The Jukebox” and “The High Life” and began to generate a legitimate buzz in the streets and online. By of July 2010, Mac’s buzz became undeniable. With a handful of offers on the table, the young phenom decided to sign with independent powerhouse Rostrum Records. In August 2010, Mac released his Rostrum debut K.I.D.S. and took the internet and music industry by storm.
Billboard called Mac “The new blueprint of success in the music industry,” while CNN labeled Mac having “a buzz comparable to The Beatles.” Mac was also featured on the cover of XXL Magazine’s coveted Top Freshman list. The Washington Post said “Miller’s skillful rhymes, humorous themes and upbeat demeanor are catching the nation by storm.” Complex Magazine called Miller “The Steel City’s newest rap poster boy.” while the Source Magazine placed him on their cover hailing Miller as “a dominant independent force who is here to stay.” The New York Times praised Mac’s attention to his fans by claiming “Miller’s early plan to give away free music has paid off in big ways.” Rolling Stone praised his progress saying “Mac’s new music is another positive step in his long stylistic evolution.”
Mac’s selling potential was also immediately apparent as his debut Rostrum EP, On and On and Beyond, sold over 125,000 copies digitally alone. Mac has now sold over 4.5 million singles total with little to no radio airplay. In November of 2011, Mac continued his surge of success by becoming the first independent artist since 1995 to debut atop the Billboard Charts with Blue Slide Park.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
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