Record Label: Vapor Records
808s & Dark Grapes III is the highly anticipated follow up to Main Attrakionz' critically acclaimed 2011 mixtape, 808's & Dark Grapes II. Produced entirely by Friendzone, who have risen to become one of the premiere young production teams in music, producing the hit, "Fashion Killa" from A$AP Rocky's, Long. Live. A$AP. and responsible for such classics as "Perfect Skies" and "Chuch" from 808s & Dark Grapes II, Main Attrakionz have created a cohesive and brilliant album. Hailing from North Oakland, California, Squadda B and Mondre M.A.N. of Main Attrakionz have been rapping together for most of their young lives. Early on, a shared love of rap music led them to put school on the back-burner and focus on producing music with a talented crew of local artists. Over the ensuing 7+ years, (and with an added assist from the world wide web and social media) Main Attrakionz have cultivated a unique and passionate sound, combining opaque atmospherics and lived-in reality rhymes, that stands as one of the most interesting and refreshing in the crowded and fractured world of today’s rap underground. Squadda B, who doubles as both producer and rapper, has an instantly identifiable production style that draws from regional rap styles like hyphy and mobb music in the Bay Area, as well as Memphis mixtape obfuscation and the NYC street rap of C-N-N, but also maintains pop accessibility through his use of booming 808s and melodic, floating vocal clips. Simply put: this music sounds like nothing else out right now. Their collaborations with like-minded artists such as Lil B, Clams Casino, and Shady Blaze have only added to post-digital sonics Main Attrakionz have cultivated over the last 5 years. A relentless stream of solo and collaborative releases since 2011, including I Smoke Because I Don’t Care About Death, The Shady Bambino Project, Dope Since ’91, and their most definitive statement to-date, 808s and Dark Grapes II, have turned heads not only among those with an Internet connection and an interest in rap music, but have landed them acclaim from publications such as Pitchfork, The New York Times, Complex Magazine, The Fader, SPIN, and Fact Magazine.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
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