Ruby Yacht

Milo - Who Told You To Think??!!?!?!?! (LP + Download Card)


Includes printed inner sleeves and download code

WTYTT??!!?!?!?! is about boundaries and permissions. The artist creating their own license to ill. What it means to answer a call that never comes. How one goes from being told you rap funny to being a canonical rapper. The process of flaw turned idiosyncrasy, turned style. That old transmutation spell. The happening as one perfects tricks and in turn masters magic. To set the elenchus upon itself; to begin a poet and end a rapper. To have agency to reject and mold and sculpt the audience. That is what makes the rapper an exceptional artist, beyond a poet. The rapper is personification of art for art's sake. - Milo

Who Told You To Think??!!?!?!?! is the forthcoming full-length from iconoclastic east coast rapper Milo. As one of the emerging voices in 21st-century hip-hop and the modern state of experimental music, his record label Ruby Yacht has become the proper home for his musings, ruminating a culture of sonic beauty and surrealism through wordplay.

Who Told You To Think??!!?!?!?! will release worldwide on August 11, 2017, and will be offered through all streaming platforms and see pressings across various formats (vinyl, CD, cassette). Features come in an abundance of variety, including Los Angeles' homegrown living legend Busdriver, the wild styles of Signor Benedick the Moor, and the universal wisdom of Freestyle Fellowship's Self-Jupiter. New York's Elucid and Youngman take part during the first half of the album, with cohorts Lorde Fredd33 and YCP Beno representing Milwaukee's creative corridor in the second half. With 2015's So The Flies Don't Come sourcing its production foundations from the highly skilled and venerable Kenny Segal, Who Told You To Think??!!?!?!?! expands the sonic palette and the minds behind each track's beat. Production credits include Milo's alternative music path known as Scallops Hotel, Low End Theory's DJ Nobody, frequent collaborator Kenny Segal, Detroit's Illingsworth, and CoryaYo and Harris Cole, two rising names in Chicago's underground music scene.

Where So The Flies Don't Come was the door opening, Who Told You To Think??!!?!?!?! is the ascension and voyage through new terrain. Found in gardens of intricate tones and soulfully abstract beats, vortexes of unique meaning spiral from Milo's pen. The production elevates the lyricism and is unique from track to track, supplied with the backdrop of varying samples, harp, flute, keys, guitar, electric bass, violin, synth, and many other instrumental elements. It's an adventurous travel from beginning to end, finding abstract connectivity through the philosophical lens, allowing for alteration of perception and the passage of openness. There's an abundance of peaks and valleys, where subtle and panoramic elements coalesce, emerging as one through the symmetry of soulful grooves and tightly laced vocals. The phrasing and word passages derive sonic value that can be felt outside of the deep meanings, pouring out saxophone like tentacle movement that taps into the abstract extension of color and form through wordplay.

A small but striking slice of quintessential knowledge from American novelist, essayist, poet, and social warrior James Baldwin initiates Who Told You To Think??!!?!?!?!, jumping out of the gates with a sense of boldness that meshes perfectly with the album's overall feel. Lifting into the aerial view and the fifteen pieces on Who Told You To Think??!!?!?!?! speak the language of experimental hip hop's soul, bringing that energy forward and adding to the evolving chapters of the genre's legacy. Who Told You To Think??!!?!?!?! will coincide with a nationwide tour, extending Milo's new body of work to audiences all over the States. Stream or purchase Milo's new LP Who Told You To Think??!!?!?!?! August 11th, 2017 via Ruby Yacht or grab the various physical formats on Milo's forthcoming tour.

Poet (Black Bean)

Landscaping (feat. ELUCID)

Call + Form (Picture)

Magician (Suture)

The Young Man Has A Point (Nurture) [feat. YOUNGMAN]


Note to Mrs

Paging Mr. Bill Nunn


Take Advantage of the Naysayer


Yet Another (feat. Lorde Fredd33, YCP Beno, and Signor Benedick the Moor)

Ornette's Swan Song (feat. Self Jupiter)

Embroidering Machine

Rapper (feat. Busdriver)

Important information when ordering with

Order Processing Time

Online orders are processed within *3-4 business days or *7-9 business days depending on availability.

Due to the current COVID-19 pandemic, our shipping and processing times have been extended. Please note, we are still shipping and attending to customer service inquiries as per usual. Delays in supply chain, shorter fulfillment schedules, as well as extended processing from USPS have forced these delays for the time being. Thank you for your patience and business as we navigate these difficult times!

Order processing time is separate from shipping time requested. 


We try and offer as many upcoming projects available for pre-order when the releases have moved into production. However, due to the nature of manufacturing and production, pre-order dates may change. If your pre-ordered items are holding your package from arriving please email us with a request to ship the in-stock items and pre-orders when they become available. 

If your order contains pre-order items we will hold the package until all titles are available to ship. Please specify in the comments section of the checkout if you would like to:  a) hold your entire order until it can be entirely fulfilled or, b) have the in-stock items shipped immediately and the pre-ordered items ship when available. Please note that option B may require additional shipping charges as multiple packages will be shipped.

Out of Stock Items

Our stock rapidly changes and we try and set in place a system that avoids purchasing items that become out of stock. However, if a product ordered is out of stock or on back-order, we will reach out and give you the chance to change or cancel your order. If you choose to cancel, you will be refunded in full.

Return Policy

All sales are final. However, if the item ordered is different from the item you receive, please contact us and we can arrange to get you the desired product.