Record Label: Brick Records
The first single of the Mega Ran & Storryville 'Soul Veggies' project, "React" is the Soul Veggies' tribute to jazzy B-Boy anthems like "Don't Sweat The Technique," with a slick 2015 twist. The track is guaranteed to cause a raucous reaction from dive bars to festivals, with a taste of 1990's hip-hop bravado ("This is creation, not Kreayshawn") and the downright silliness ("I'm crazy in the cranium, maybe, I'm crackin' up/Or maybe I got mania baby, I'm friggin nuts!") that you've come to expect from the duo of Ran and Story.
"I pictured b-boys popping and locking to this all over the place, doing the most outlandish moves" says Ran. "I always think it's important near the beginning of a new project to let people know that despite the changes, nothing has changed." Story adds. This is what "Soul Veggies" is: two guys who know their roots, but aren't afraid to turn the heat up and take it to another level. React. Move, don't hold back the motion.
The b-side is an unreleased Soul Veggies track, not available on the album, entitled "Another World." It is a fun story, loosely based on the hit Super Nintendo game "Out Of This World," released in 1992, which is all about a man's journey to a strange world where he encounters danger and an alien friend. In the song, both Ran and Story venture to another dimension due to Story placing Plutonium into a microwave -- yeah, it gets weird.
The two encounter warp zones, death rays and and 12-eyed space aliens in this rap tribute to classic cheesy Sci-Fi flicks.
The track is produced by London native Cigadeemus, who Ran met on his latest UK tour. The two became really close and decided to work on some music, which was completed after the Soul Veggies project was finalized, so the track rematerializes as a bonus b-side on the "React" single.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
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