Record Label: Creative Juices Music
Limited to 300 copies!
Armed with his unique delivery, gruff voice, and sharp wit, U.G. is well-equipped to do just as he wishes when he hits the booth. Whether on his own or earning critical acclaim as one-half of the Cella Dwellas, the Brooklyn rapper has been a giant amongst the NYC rap underground since '94. And on Portals, his long anticipated solo debut, U.G. proves that his formula for crafting excellence has no expiration date.
Portals is a 14-track journey into just what U.G. set out to accomplish—a movie-like atmosphere anchored by well complemented production (entirely from IDE) and extraordinary rapping. That much was evident on lead single, "The Mystic," which is equally eccentric in its wordplay and technical displays as U.G. flows over the creeping instrumental. Elsewhere, the BK spitter taps into his cinematic vision with joints like the harrowing "Might & Magic," and the super-grimy, "Ready for War."
Interestingly enough, U.G. credits his movie-like approach with what makes his music so appealing to his fans. "That inner-kid comes out of them when they hear that stuff," he says. "We (U.G. and IDE) are both visual artists as far as our approach to sound is concerned."
Beyond the concept, the rapper and producer just love Hip-Hop culture and wanted to represent it right. They may be taking a Boom bap excursion into another dimension—and likely one in a distant galaxy—on Portals, but this is pure, raw, unadulterated Hip-Hop to the bone gristle.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
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Fat Beats offers internship opportunities. You must be enrolled in college and reside in the Los Angeles area to be eligible for our programs. If you meet these requirements, please paste your cover letter below and we will contact you if there are open positions available.
We are currently offering an internship program that offers an educational experience in all facets of our distribution operation. The intern would have the ability to assist in each of the following departments:
Online Retail / Marketing
Shipping & Receiving
- Enrollment in an accredited college/university that offers an internship program for academic credit
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- Positive attitude - no task should be considered too small
- Must be located in the greater Los Angeles area
Resumes/Cover Letters should be emailed to email@example.com