Record Label: Redefinition Records
Redefinition Records reserved it’s 100th release for one of indie hip hop’s most obscure yet sought after groups, Y Society. Need proof? Just try to find a copy of their ‘07 debut LP “Travel At Your Own Pace” for less than a hundred bucks. Good news... they’re back. With almost a decade of radio silence since their debut, the group’s latest is a 45 featuring 2 heavy hitting tracks and tons of replay value.
MC Insight the Truncator and DJ/Producer Damu The Fudgemunk exhibit their talents in true school fashion, complete with carefully curated samples, energetic scratching and potent rapping.Y doesn’t slack conceptually either; “Know the Meaning” is an essay raising the debate on how musicians and their art are valued in the modern world. Insight challenges the listener to disprove his thesis while speaking of experiences, eyewitness accounts and using some the biggest rap icons as examples to make his case. The B-side is a fan favorite, Rather Unique 2, released digitally in 2008 and available now on vinyl for the first time in a new & improved mix. Rather Unique, pays homage to AZ’s 1994 Pete Rock produced original of the same name, in Damu’s reworked track and poetic commentary Insight is known for.
Packaged in a full color sleeve designed by Joe Buck (De La Soul), Y Society’s first 45 is one for the collection.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
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