Record Label: Big Dada
"Don’t run away… don’t hesitate for a second”.
Let’s get that title out of the way first: "White Men Are Black Men Too". Please read the accompanying words, straight from Alloysious’ mouth.
And then the sticker on the vinyl and CD: ‘file under Rock and Pop’. You probably want to know what that’s doing there, right? Well… (breathes) when everything is post post post post something older and better where do the exceptions go? (Exhale). When the sci-fi 20’s ‘Urban’ might as well be the atomic 50’s ‘Race’, when R&B has no blues and hiphop is a boom bip with a shorty, a hoe, it’s off to the street corner we go… where does a group like Young Fathers, who ‘picknmix from the popular music sweety shop and fly no flags and swear allegiance to no country’ (© - 100 interviews with the group in 2014) - where do they go?
They have to go to the place where Beck makes a sandwich with The Beach Boys and Captain Beefheart, where Faust and The Fall tango. In Rock and Pop you are allowed to pretty much be yourself. If you are a blue and green eyed boy from Brixton with the sallowest of white skin you can become the epitome of crystalised soul, itself. It swings both ways.
So… Young Fathers are breaking out of the ghetto.
Fuck these constrictive selling boxes.
For the purposes of this mission, this album, this "White Men Are Black Men Too", is rock and pop. And hiphop, too. (Woops, slipped out). No, you don’t box in the R&B Hits 2003 generation that easily. This sticker is only for the business. The listeners can decide for themselves.
Microphone technique: orders from the sound engineer: “do NOT cup the mic!”.
The sounds are closer on this album, closer to your ears. It sounds as if you are in the room during the recording, possibly experiencing a little existential trauma, but not enough that you don’t notice an earworm hook when you hear one. These hooks, they stay with you. ‘Is that what they mean by pop’? you ask yourself. Could be, Madonna, could be. There are less words than before. Why, for fuck’s sake? Where is the hiphop? It slides in, like a reverse version, a negative, of the hiphop blueprint of eight verses and a sweet, female wail of a hook (while comedy rapper number 6 mutters ‘uh huh, uh huh’, you know, keeping it real). But YFs lob raps into songs that morph into sung verses then back into the tune, with no respect, none! for the law.
There’s nothing to lose. Don’t be afraid.
2014 was an interesting year for the group. Yep, awards etc and they played around 130 shows, from Paris to Sydney, via both Portlands and Paisley, too. The album found itself being recorded in a hotel room in Illinois, a rehearsal room in Melbourne, a freezing cellar in Berlin, a photographic studio in London and their normal hole in the ground basement in Edinburgh. It was easy - it’s always easy. You can hear the smiling.
‘Passionate pranksters, always entertaining’.
These are grown men, battle fit and in their prime. There are no celebrations of dole queue theatre, no fake politics - there’s no need. YFs are right there in the middle of the question: what is your I.D.? Why claim to speak for a dispossessed white or black class or group or generation? When you can only ever speak for yourself.
Someone buys a record - they’re not voting for you. A record isn’t a vote. A free download isn’t a spoilt ballot paper. Keep it real. When they chant ‘nigger nigger nigger’ the group are singing their enemy’s song (and you can all sing along) - it’s not a war cry, it’s the off switch, the left hand turn in the ignition, the pop-hiss of deflation. No more war, motherfucker. The tension is sexual, tuneful, it’s only fun about to kick off.
Synesthesiastically, it’s a hue of a reddy blue with a touch of yellow, like most things. Which is, of course, the colour of the future.
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Joseph Abajian (DJ Jab) founded Fat Beats in 1994 with nothing more than a shoestring budget and an earnest obsession with the music, the culture, and the brotherhood of New York’s burgeoning rap scene. What began as a simple vinyl shop in Manhattan’s Lower East Side quickly became an integral hub for artists, both aspiring and established, to convene and collaborate on new projects. Joseph’s timing couldn’t have been more impeccable. When the 90’s cultural zeitgeist – and, in turn, the music industry establishment – chose hip-hop as its new arbiter of cool.
International tourists and touring artists alike flocked to Fat Beats for rare vinyl, kindred spirits, and exclusive in-store performances from Jay Z, Eminem, Gang Starr, Outkast, Slum Village, Mos Def, and more. One thing was clear: the Fat Beats phenomenon could no longer be contained in a single basement shop.
In the late nineties, Abajian proceeded to open new stores in Amsterdam, Tokyo, Los Angeles, and Atlanta. He further expanded the company’s profile to include global distribution and record label branches. Distribution has since proven to be the company’s strongest and most enduring enterprise. Today Fat Beats Distribution stands poised as one of the country’s pre-eminent distributors of vinyl & specialty item records: a proud survivor in an industry now famous for its mortality rate. Despite market fluctuations, technology innovations, and stylistic revolutions, Fat Beats has remained steadfast in its commitment to the timeless vinyl format and to the loyal community who keeps it spinning.
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