Record Label: Fat Beats Records
On his critically-acclaimed debut, the Your Old Droog LP, he vowed to “bring back storytelling” and now on his sophomore album, PACKS, Droog delivers on that promise. In addition to the raw rhyme displays on songs like the Alchemist-produced, “Winston Red” Droog flexes his narrative muscles both comically (“My Girl Is A Boy”) and dramatically (“G.K.A.C”) on this new album. For instance, the single “You Can Do It (Give Up)” is an ode to practicality over fantasy told in three vignettes. Co-produced by Edan, and Y.O.D. himself “You Can Do It (Give Up)” is almost the bizarro version of Biz Markie’s “Vapors.” The reclusive Edan also produces and appears on the raucous posse cut “Help” with Ratking frontman Wiki. The three MC’s trade bars over an explosive beat that is as inspired psychedelic rock as it is hip-hop.
Droog also shares mic duties with fellow rap iconoclasts Danny Brown (“Grandma Hips”) and Heems (“Bangladesh”) and, for good measure, comedian Anthony Jeselnik lends his dark humor to skits between songs. Besides the return of Droog’s go-to production partner El RTNC, PACKS also features production from platinum producers ID Labs (Wiz Khalifa, Mac Miller) and 88 Keys (Watch The Throne, Action Bronson, Mos Def). The sum of it all is an album that stands out from the predictable offerings of mainstream rappers today. PACKS is a project for fans of hip-hop’s fundamentals and those who are interested in the progress of the artform. Finally, an album from a new artist that rap fans can truly believe in.
Now available on a limited and special cassette version, with cigarette box inspired packaging for Cassette Store Day 2017.