"Joe Buck said ""Ten years is a long time for anything to hold one's attention."" Things change. People lose interest. New things come along. Time flies. If something lasts 10 years, it has to be good, right?
It's almost 2020 and the output of hip-hop artists has increased dramatically in comparison to the genre's Golden Era(s). The abundance of emerging artists and new music doesn't often translate into timeless or memorable material. Sure there is still a lot of great talent and new music to enjoy, but technology and the music industry have morphed so much in so little time, it has undeniably changed how we all create and consume.
Artists have picked up the pace, often releasing songs and new projects year round, while audiences have adapted, too, with higher expectations and even shorter attention spans. There's an endless stream of new and on-demand content, of all quality levels, all available right now. With that said, the shelf life of the average release is not what it used to be although some acts have found exception.
In 2006 Insight the Truncator (Boston) and Damu the Fudgemunk (Washington DC), started recording their debut album under the moniker Y Society. Entitled, Travel at Your Own Pace (TAYOP) the album was first released in October 2007. In hindsight, the year would be one of the last years where albums were designed for longterm digestion, and a handful of releases from the era survived as undisputed classics to the masses. Today, conceptual albums are almost archaic in a genre built upon storytelling and themes.
With TAYOP, Insight and Damu put the message in the music. The album title served the two as a roadmap to completion of it's 13 songs and in return, the finished product serves as a navigation aid to the listener maneuvering through life within themselves and absorbing the outside world. From adventures of fiscal responsibility and imaginative tales of time travel to deconstructing one's obstructions and beyond, Insight's rhymes confidently steer the listener on whatever path they have chosen for themselves. The go
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