Union consists of two Parisian producers whose otherworldly approach to analog-driven, melodically abstract, sample free hip-hop inspired Fat Beats Records to extend a label invitation immediately. When a mysterious, monolithic, glossy black package arrived at FBHQ with nothing more than a cryptic note and an unlabeled CD inside, the staff wasn’t sure if Stanley Kubrick had risen from the dead to make mixtapes or if their lives were about to be transformed forever. Luckily it was the latter, and today the legendary label is poised to unleash Union’s debut album Analogtronics on an unsuspecting Earth in the Dawn of 2012.
Union was born when OJ, a Dilla-obsessed beat junkie with an unhealthy obsession for science fiction, met Gold, a jazzhead whose vast collection of vintage keyboards and synths left little room in his flat for trifling vanities like clothing and kitchen appliances. Though both shared a parallel vision for the music of tomorrow, they each occupied opposite corners of Paris’ electro underground when their worlds collided in 2009. OJ, upon catching a flash of Gold’s keyboard prowess at a Belleville loft party, approached the funky technician immediately in hopes of applying his melodic touch to a nearly finished beat tape. Gold loved what he heard, and thus two unique creative energies become one distinct Union.
In preparation for the Autumn release of Analogtronics, Fat Beats Records is leaving no promotional stone unturned and no marketing avenue unexplored. A series of free downloads, bi-monthly music videos, and micro-press vinyl singles will accompany the launch of a brand new interactive website to herald the unprecedented arrival of Union. Let it be known: the future of hip-hop is here.
Preview the single from their upcoming Fat Beats Records release below.